_What’s in a name?

Your name-it is your first opportunity to differentiate yourself from the competition.  A name should evoke either a telling depiction or essence of the brand.  There are other considerations that must be well thought-out when naming your business.  Some believe that coined names-names that come from made-up words are more attractive and impressive.  In actuality, any type of name can be effective when supported by the right marketing strategy emphasizing uniqueness.