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Over the last 3 years , with the buzz of social media, online marketing , cutting cost, a wave of unethical business methods and “companies”  raised like never before, the ideal of ” if it will not work it will not hurt ” does not apply here !

We consider the 3 mistakes below as  mistakes that can be avoid when you start  an Internet marketing campaign and SEO:

Allowing designers to do SEO:

Many web designers claim they are Internet marketers gurus , when they have little to no experience in this industry, the industry is constantly changing and  evolving, day after day making it extremely difficult for all to follow, unless you are dedicated to stay ahead.
Ignoring Local Search:

Local search is using different algorithm than organic search, it helps ensure the client’s position above the organic search.
Hiring without exclusive deal:

The biggest mistake you can make is to hire an individual or company to SEO your site who is likely to be retained by your competitor for the same or similar service. Read your contract and insist that a clause be written that the company you hire will not provide services to your competitor for a specific period of time.  Contour Marketing & Media, for example, will not provide services to your competitor for 3 years which ensures the highest quality SEO and business integrity.

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