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	<title>Contour Blog</title>
	<link>http://thebeast.contourmarketingmedia.com</link>
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		<title>Social Media</title>
		<description><![CDATA[Over the last 3 years , with the buzz of social media, online marketing , cutting cost, a wave of unethical business methods and “companies”  raised like never before, the ideal of ” if it will not work it will not hurt ” does not apply here ! We consider the 3 mistakes below as  [...]]]></description>
		<link>http://thebeast.contourmarketingmedia.com/social-media/</link>
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		<title>5 tips to grow the value of your Social Online Network</title>
		<description><![CDATA[1-Invest more time and feelings: The more of your time you give to others, the more time they’ll give you in return. This means that by investing more in your online relationships, they will become more valuable to you. 2-Have an open door policy: I’ve said before that you should accept all friend requests because [...]]]></description>
		<link>http://thebeast.contourmarketingmedia.com/5-tips-to-grow-the-value-of-your-social-online-network/</link>
			</item>
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		<title>Engage Your Community</title>
		<description><![CDATA[The real-time micro-blogging network Twitter offers you the opportunity to engage in ongoing conversations with stakeholders so you’re aware of issues and concerns in real time providing users an opportunity to target a broad audience like no other social media tool.  I&#8217;m not suggesting that you rely solely upon Twitter in terms of social media [...]]]></description>
		<link>http://thebeast.contourmarketingmedia.com/engage-your-community/</link>
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		<title>The Likelihood of Going Viral</title>
		<description><![CDATA[Viral videos are the dream of every marketer, and those spending time trying to manufacture them often miss the mark. Most viral efforts will fall flat, and I imagine there is a strong negative correlation between the size of the brand and the likelihood of going viral. Why? Try getting the right viral idea through [...]]]></description>
		<link>http://thebeast.contourmarketingmedia.com/the-likelyhood-of-going-viral/</link>
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		<title>Social Media Pays Off</title>
		<description><![CDATA[If you’re not using social media to promote your business, you’re company is not reaching its potential.  It&#8217;s just that simple.  Signing up for an account on Facebook and Twitter does not mean your company is &#8220;engaging&#8221; in social media.  A company&#8217;s  mere presence on such networks does not necessarily mean they are engaging in [...]]]></description>
		<link>http://thebeast.contourmarketingmedia.com/social-media-pays-off/</link>
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		<title>Investing Internally</title>
		<description><![CDATA[In addition to more traditional marketing and web communications, Contour Marketing &#38; Media has been busy with training and internally focused communications for clients who have stepped up their “internal investments” in this uncertain market. Working with our clients’ subject matter experts, Contour’s education professionals gather and develop materials to be delivered via video/web conferencing, [...]]]></description>
		<link>http://thebeast.contourmarketingmedia.com/investing-internally/</link>
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		<title>What&#8217;s in a name?</title>
		<description><![CDATA[A name should evoke either a telling depiction or essence of the brand.]]></description>
		<link>http://thebeast.contourmarketingmedia.com/whats-in-a-name/</link>
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