_Social Media

Over the last 3 years , with the buzz of social media, online marketing , cutting cost, a wave of unethical business methods and “companies”  raised like never before, the ideal of ” if it will not work it will not hurt ” does not apply here !

We consider the 3 mistakes below as  mistakes that can be avoid when you start  an Internet marketing campaign and SEO:

Allowing designers to do SEO:

Many web designers claim they are Internet marketers gurus , when they have little to no experience in this industry, the industry is constantly changing and  evolving, day after day making it extremely difficult for all to follow, unless you are dedicated to stay ahead.
Ignoring Local Search:

Local search is using different algorithm than organic search, it helps ensure the client’s position above the organic search.
Hiring without exclusive deal:

The biggest mistake you can make is to hire an individual or company to SEO your site who is likely to be retained by your competitor for the same or similar service. Read your contract and insist that a clause be written that the company you hire will not provide services to your competitor for a specific period of time.  Contour Marketing & Media, for example, will not provide services to your competitor for 3 years which ensures the highest quality SEO and business integrity.

_5 tips to grow the value of your Social Online Network

1-Invest more time and feelings: The more of your time you give to others, the more time they’ll give you in return. This means that by investing more in your online relationships, they will become more valuable to you.
2-Have an open door policy: I’ve said before that you should accept all friend requests because you never know what doors it could open for you, or how you’ve touched that person. By having an open door policy, you shouldn’t block your social updates and activities. As a result, your online network will grow with haste.
3-Push online contacts offline: Since offline contacts are worth more, you’ll want to take some of them offline, to enhance the relationship and bring meaning to it.
4-Become one of one: When you’re offering the same type of content as thousands of people, you can’t stand out, and people won’t rely on you for that information. The more people depend on you, the more critical you become to their lives, and thus you have stronger relationships, and more career potential.
5-Develop social proof: When people see that you’re popular and influential, they will want to enter your social circle. By using your current network to build a positive perception of social proof, it will be easier for you to grow the value of your overall network.